James Poulter

UK Team Lead & Director of Innovation
CEO of Vixen Labs, Innovation Consultant

James Poulter is a distinguished digital marketing professional and technology expert, with a particular emphasis on Conversational AI strategy. As the CEO and Co-Founder of Vixen Labs, James has been instrumental in establishing the company as Europe’s leading full-service Voice Agency. Vixen Labs specializes in voice consultancy and design, assisting brands in leveraging voice-first technology and conversational interfaces for effective communication and promotion.

A recognized authority in Conversational AI Technologies, James has extensive experience in the ethical use of AI, corporate deployment of advanced AI systems such as ChatGPT and GPT-4, and the integration of conversational AI into marketing and business strategies.

In 2018, James founded Poulter Ventures, a strategic consulting firm providing start-up and scale-up advisory services, focusing on innovation, culture building, and the metaverse. As Principal Advisor, he shares his insights on integrating Conversational AI technologies into various industries, ensuring ethical and responsible AI practices.

As a part-time Start-Up Advisor for Strategy & Innovation at Impact Central since 2020, James offers guidance to social impact start-ups and scale-ups dedicated to creating businesses that contribute positively to society and the environment. His expertise spans innovation, culture, marketing, and digital transformation, with a special focus on integrating Conversational AI solutions ethically and sustainably.

Before founding Vixen Labs, James served as the Head of The LEGO Group’s Emerging Platforms & Partnerships team, where he successfully identified and collaborated with innovative technologies and partners, bolstering LEGO’s digital engagement globally.

James has an extensive background in marketing, advertising, and public relations, having worked with esteemed agencies such as Edelman and Ogilvy. He has managed digital marketing, mobile, and social campaigns for a diverse clientele, including Diageo, Unilever, Bose, PayPal, HP, and Adobe, both in the EMEA region and globally. His expertise in Conversational AI strategy has played a pivotal role in driving results for these clients.

In addition to his professional pursuits, James is an advisor to the Church of England’s digital board and offers support to various charities, entrepreneurs, and start-ups, often providing insights on the ethical implementation of Conversational AI technologies.

James is a father to Hazel and Willow and husband to Holly and lives in Surrey. He can be found on all good social media as @jamespoulter.